Bohdana Sherehiy, Ph.D.

Bohdana Sherehiy, Ph.D.

Director of Human Factors Research

Bohdana Sherehiy, Ph.D. is the Director of Customer Insights Research at EurekaFacts. In this role, she leads practices in customer experience, cognitive interviewing and human factors.

Dr. Sherehiy designed and managed numerous research projects evaluating customer needs and attitudes, outreach and communication campaign effectiveness, organizational and product safety for a variety organizations in public, nonprofit and private sector. Bohdana provides oversight and management to testing and research efforts associated with National Assessment of Educational Progress (NAEP) assessments and surveys. Bohdana Sherehiy is the author and co-author of multiple per-reviewed publications, which include contributions to the Handbook of Standards and Guidelines in Ergonomics and Human Factors, Handbook of Occupational Ergonomics, and Neuroergonomics: The Brain at Work.

Dr. Sherehiy areas of expertize include questionnaire design and validation, cognitive interviewing methodology, mixed mode studies design, human centered design, advanced statistical analysis, and structural equation modeling.

Dr. Sherehiy earned PhD in Human Factors from the University of Louisville and holds M.A. in Psychology from Jagiellonian University.