Market Trends and Dynamics

9 markettrendsUnderstanding the big picture for strategic planning is paramount. This includes understanding markets, players, and the forces shaping competitive action. At EurekaFacts, we bring our research capabilities, understanding of large databases, econometrics, and strategic market planning to support efforts with clear sets of facts and systematic analysis. While every situation may call for different approaches, EurekaFacts has the depth of understanding and experience in crafting the right solutions and executing them so that clients can gain a clear view of their markets, as well as the dynamics and trends that set their direction. Some of our types of analysis include:

  • Strategic market planning support
    • Five forces analysis
    • Environmental scan with an emphasis on ten point analysis and micro-environment (market, customer, competition, substitute, market sizing, market penetration, market share, share of mind and share of heart measurement and monitoring)
  • Competitive strategy modeling
  • Industry profiling, total market segmentation and characterization
  • Analysis and intelligence of advertising in target product categories
  • Advertising intelligence and media monitoring
  • Social media analytics
  • Geo-demographic analysis of retail establishments, and competitive space monitoring

With EurekaFacts market analysis monitoring of trends, our clients yield significant competitive advantages.