Right-Brain and Left-Brain
Your creative team’s right-brain brilliance plus the left-brain insight of our research team working together delivers truly high-performance campaigns. Time and time again.
Whether developing brands, advertising campaigns, or strategic messages, highly creative teams can produce many compelling concepts, making it difficult to know which will work best. Since the ultimate test is in the impact and effect they have on the target audience, EurekaFacts research can deliver that external measurement that will make your work stand above the rest.
EurekaFacts works with you to learn the specific objectives and then measures the impact on key attributes. Whether you seek to maximize sales or to position around a key concept, we will create the right testing and measurement plan. This may include aspects such as:
- how the message is perceived, likeability, memorability, uniqueness
- how the message is processed, comprehended, and associated with related connections to the expected behaviors
- the emotional response each ad or brand elicits
Clear reporting will inform the way forward for you and your client.
At EurekaFacts, we have an organization, process infrastructure, and expert teams to help you achieve consistently superior quality that delivers. This means that your creative genius plus our research produces high performing results and benefit your end client.
Contact us to explore how we can bring complementary skills to your agency. Complete the EurekaFacts bid and info request form and Paul Schroeder will contact you to discuss this opportunity.
EurekaFacts is a full-service market and social research firm in the Washington, D.C. area. We help leaders understand and shape successful programs, communications, and brands through data collection and advanced analytics. Since 2003, we have collaborated with government agencies, nonprofit organizations, and corporations to answer their research questions and business objectives. EurekaFacts is ISO 20252 certified, the highest quality standard in market and social research.