Recovery Campaign

Purpose: The Office of Communications of the Substance Abuse and Mental Health Services Administration (SAMHSA) is conducting a series of focus groups about a concept developed in English to produce a campaign with video and print products that targets young adults living in recovery and promotes SAMHSA recovery resources. This focus group is being conducted on SAMHSA’s behalf by Synergy Enterprises, Inc. in collaboration with Eureka Facts. The purpose of the focus group is to explore the relevance, understanding, relatability, and appeal of this campaign concept among young adults between the age of 18 to 29 years old.

Procedures: If you participate in this assessment, you will be in a group of approximately 6-8 other young adults ages 18–29. There will be a facilitator who will ask questions and facilitate the discussion, and a note-taker to write down the ideas expressed within the group. We will also be recording the session to help clarify the information written down by the note-takers, should there be any questions in summarizing the results. If you volunteer to participate in this focus group, you will be asked some questions regarding your opinions, comments, and suggestions about the visual and audio elements, as well as the message’s relevance and call to action. We will not be asking for specific information about your alcohol or other drugs/substance use. No personal information will be included in the notes; we are using first names only during the session. 

Your participation is completely voluntary. You may withdraw from this assessment at any time without penalty. The estimated time for completing this focus group is approximately 90 minutes (about 1 hour and 30 minutes). 

Benefits and Risks: Your participation may benefit you and other young adults by helping SAMHSA develop information that is relevant to young adults who may be hesitant to seek treatment, promote SAMHSA recovery resources, and reduce the stigma around discussion of recovery. No risk greater than those experienced in ordinary conversation is anticipated. Everyone will be asked to respect the privacy of the other focus group participants. All participants will be asked not to disclose anything said within the context of the discussion, but it is important to understand that other people in the group with you may not keep all information private. 

Privacy: Stakeholder feedback will be analyzed by Eureka Facts and Synergy Enterprise, Inc. staff and reported to SAMHSA. No individual participant will be identified or linked to the results. Focus group records, including this consent form signed by you, may be inspected by SAMHSA or the Office of Management and Budget (OMB) which oversees all research conducted on behalf of government-funded agencies. The results of this assessment will be used to inform a national media campaign supporting recovery from substance abuse among young adults and as part of the national evaluation and reporting. Your identity will not be disclosed. All information obtained in this assessment will be protected. All materials will be stored in a secure location by Synergy Enterprises, Inc. and access to files will be restricted to paid professional staff.