Working as a subcontractor to the Jacobs Engineering Group, EurekaFacts determined the “value of time” of motorists. This effort gauged perceptions of motorists on their own estimations of value and time, and their perceptions and stated intentions toward the use of the Express Toll Lanes (ETLs) under various conditions. Our work served as a key input into the traffic and toll revenue study for the I-95 Express Toll Lanes proposed by the Maryland Transportation Authority (MDTA). 

Research Methodology

This project utilized a mixed-mode data collection approach to secure a representative sample of motorists using the section of I-95 under consideration. The methods used included notification postcards, online surveys, and Computer Assisted Telephone Interview (CATI) data collection.

Research Impact

The resulting information was delivered to MDTA offering strong fact-based information with regard to the willingness of motorists to pay certain toll fees during both peak and off-peak times along the I-95 Express Toll Lanes in the section under consideration in Maryland.