User Experience (UX)
What is your end user’s perspective?
Products and services designed with the user in mind have far greater chances of success than all others. In order to design services or products that meet and exceed customer and user expectations, it is necessary to take into account users’ and customers’ needs and requirements, as well as factors that affect their interactions with services and products.
Customized research helps you know your end user’s perspective
Human-centered design expertise at EurekaFacts is based on a multi-disciplined approach to services and product design that focuses on end-user perspective. This approach considers users’ needs, preferences and limitations, as well as your business objectives. In order to understand and adjust specific designs to user needs, preferences and limitations, we implement principles of cognition, usability, accessibility, ergonomics, and anthropology. Our approach also takes into consideration the users’ motivations, emotions, and beliefs related to a task, product, or application, and how the environment influences user interactions with a particular product.
EurekaFacts uses a consultative approach to find you solutions
At EurekaFacts, we team with you and service and product developers to gain insights into how users interact with your product or system in order to perform a task or achieve goals. In other words, it is important for you to understand the progression of actions taken by the users and what they expect, or need, at each point in order to be able successfully interact with your product and to achieve goals. This exploration of the user needs and requirements allows you to determine design specifications and features of user-friendly products and services.
User Experience (UX) Case Studies
NAEP Science Assessment–Cognitive Interview Study of Interactive Computer Tasks (ICTs), Scenario Based Tasks (SBTs), and Discrete Items (DIs)
On behalf of ETS, EurekaFacts conducted comparative analysis of tablet- and computer-based testing to access usability, interactivity, and content understanding of tablet-based interfaces of the assessment tasks being developed for the NAEP Science Assessment. The research ensured question design quality; usability testing of the tablet- and computer-based, scenario-based, and interactive tasks; and successful revision and development of tasks. EurekaFacts conducted 5,000 cognitive interviews with third, fourth, seventh, eighth, eleventh, and twelfth grade students of diverse backgrounds, ethnicities, computer literacy, socio-economic status, and learning proficiencies.
NAEP Technology and Engineering Literacy (TEL) Assessment
EurekaFacts conducted cognitive and usability testing for ETS with eighth grade students to assess the readability, difficulty level, understanding, usability, and format of the NAEP Technology and Engineering Literacy (TEL) assessment items. During the cognitive testing sessions, EurekaFacts pioneered an innovative utilization of the Morae® software that added real-time behavior coding of participants’ interactions with the items, allowing for analysis of usability and dynamic evaluation of mock-ups of future scenario-based tasks. Real-time behavior coding also allowed for additional observational coding of factors such as motivation, interest, and engagement in the different NAEP assessment tasks.
Usability Testing of the FDA/CTP Website
EurekaFacts designed and managed a usability study of the FDA/CTP website. EurekaFacts also completed a usability study of the video delivery tool, usability preferences regarding information accessibility, and ease of use between video delivery tools and other hand-held devices. EurekaFacts managed recruitment, technical arrangements, usability profile development, protocol development, interviewing, sampling, analysis, and reporting. EurekaFacts also analyzed usability testing data, developed user specific design specifications, and wrote a report with recommendations for the intended audience members and websites redesign.
Motor Vehicle Injury Prevention Profiles
EurekaFacts conducted the pretesting of factsheets usability and content with both representatives of state health departments and their constituents from various regions of the US. All usability testing was conducted remotely using WebEx in order to display the factsheet on screen. EurekaFacts utilized a combination of usability and cognitive testing methodology to test ease of use and content understanding of the factsheets and summaries with the general public. Based on the analysis of the participants verbalizations and answers to the probes, EurekaFacts created a list of usability and comprehension issues, as well as developed recommendations for improvement of factsheets and summaries usability.
Certified to International Quality Standard for Market, Public Opinion and Social Research ISO 20252
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