User Experience (UX)
How do you determine your UX?
Products and services designed with the user in mind are more likely to succeed than those that don’t keep their user in mind. In order to design services or products that meet and exceed customer expectations, it is necessary to account for their needs, preferences, environmental factors, and any other components that go into the decision-making process.
Customized research helps you understand and utilize your customer’s experiences
Human-centered design expertise at EurekaFacts is based on a multi-disciplined approach to services and product design that focuses on end-user perspective. This approach considers user’s needs, preferences and limitations, as well as your business objectives. In order to understand and adjust specific designs to the user experience, we implement principles of cognition, usability, accessibility, ergonomics, and anthropology. Our approach also takes into consideration the user’s motivations, emotions, and beliefs related to a task, product, or application, and how the environment influences user interactions with a particular product or service.
EurekaFacts uses a consultative approach to find you solutions
At EurekaFacts, we collaborate with you and your developers to gain insights into how users interact with your product or system by using cutting-edge usability testing techniques. It is crucial to understand the progression of actions taken by the users and what they expect, or need, at each point to successfully interact with your product and to achieve your business goals. This exploration of the user needs and requirements allows you to determine design specifications and features of user-friendly products and services at every step of your customer’s journey.
User Experience (UX) Case Studies
NAEP Science Assessment–Cognitive Interview Study of Interactive Computer Tasks (ICTs), Scenario Based Tasks (SBTs), and Discrete Items (DIs)
On behalf of ETS, EurekaFacts conducted comparative analysis of tablet- and computer-based testing to access usability, interactivity, and content understanding of tablet-based interfaces of the assessment tasks being developed for the NAEP Science Assessment. The research ensured question design quality; usability testing of the tablet- and computer-based, scenario-based, and interactive tasks; and successful revision and development of tasks. EurekaFacts conducted 5,000 cognitive interviews with third, fourth, seventh, eighth, eleventh, and twelfth grade students of diverse backgrounds, ethnicities, computer literacy, socio-economic status, and learning proficiencies.
NAEP Technology and Engineering Literacy (TEL) Assessment
EurekaFacts conducted cognitive and usability testing for ETS with eighth grade students to assess the readability, difficulty level, understanding, usability, and format of the NAEP Technology and Engineering Literacy (TEL) assessment items. During the cognitive testing sessions, EurekaFacts pioneered an innovative utilization of the Morae® software that added real-time behavior coding of participants’ interactions with the items, allowing for analysis of usability and dynamic evaluation of mock-ups of future scenario-based tasks. Real-time behavior coding also allowed for additional observational coding of factors such as motivation, interest, and engagement in the different NAEP assessment tasks.
Usability Testing of the FDA/CTP Website
EurekaFacts designed and managed a usability study of the FDA/CTP website. EurekaFacts also completed a usability study of the video delivery tool, usability preferences regarding information accessibility, and ease of use between video delivery tools and other hand-held devices. EurekaFacts managed recruitment, technical arrangements, usability profile development, protocol development, interviewing, sampling, analysis, and reporting. EurekaFacts also analyzed usability testing data, developed user specific design specifications, and wrote a report with recommendations for the intended audience members and websites redesign.
Motor Vehicle Injury Prevention Profiles
EurekaFacts conducted the pretesting of factsheets usability and content with both representatives of state health departments and their constituents from various regions of the US. All usability testing was conducted remotely using WebEx in order to display the factsheet on screen. EurekaFacts utilized a combination of usability and cognitive testing methodology to test ease of use and content understanding of the factsheets and summaries with the general public. Based on the analysis of the participants verbalizations and answers to the probes, EurekaFacts created a list of usability and comprehension issues, as well as developed recommendations for improvement of factsheets and summaries usability.