User-Centered Design

In order to design services or products that meet and exceed customer and user expectations, it is necessary to take into accounts users’ and customers’ needs and requirements, as well as factors that affect their interactions with services and products.

For service and product design efforts, it is vital to know what steps users takes during their interaction with a product or system in order to perform a task or achieve goals. In other words, it is important to understand the progression of actions taken by the users and what they expect or need at each point in order to be able to successfully interact with the product and to achieve goals.

This exploration of the user needs and requirements allows you to determine design specifications and features of user-friendly products and services.

End-User Perspective

Human-centered design expertise at EurekaFacts is based on a multi-disciplined approach to services and product design that focuses on end-user perspective.  This approach considers users’ needs, preferences, and limitations, as well as your business objectives. In order to understand and adjust specific designs to user needs, preferences, and limitations, we implement principles of cognition, usability, accessibility, ergonomics, and anthropology. Our approach also takes into consideration the users’ motivations, emotions and beliefs related to a task, product or application, and how the environment influence user interactions with a particular product.

Multi-Disciplinary Team

Human-centered design is supported by our multidisciplinary team with expertise in human factors, user experience, cognitive psychology, anthropology, usability, ethnographic research, sociology, qualitative and quantitative research, statistics, communications, information systems, and graphic design.

Let's Talk!



Jorge Restrepo

Mila Sugovic

Why EurekaFacts?


Certified to International Quality  Standard for Market, Public Opinion and Social Research ISO 20252