Students & Educators

Education is the key to an informed and well-functioning society, and testing is the key metric in understanding and measuring the effectiveness of an educational tool set. A test is only as good as its measurement validity. At EurekaFacts, we have extensive experience testing and analyzing a variety of educational materials; from pre-testing national assessment materials for K-12 students, to analyzing salient factors in parents’ decision making process when selecting a private school for their children. Our experience includes both formative and evaluative research, as well as an inter-disciplinary approach to evaluating educational materials, all done to ensure that our clients gain maximum benefit after their education testing.


EurekaFacts has significant experience conducting research-driven evaluations of educational materials. The key to our success lies in our rigorous methods of assessment, including the following:

  • Small group “tryouts” which put students in classroom like settings to gain insight as to how they perceive and understand the educational material in question. The testing setting closely mimics a natural environment in which students would be completing the test.
  • One-on-one cognitive interviews to evaluate students’ comprehension of the materials. This interviewing technique is used to examine student’s understanding of the test questions in an effort to help improve the content and presentation of information.
  • Focus groups to promote a discussion among students regarding their thoughts, impressions, and difficulties with educational materials.
  • Usability testing of technology based assessments (TBA) utilizing the latest technology, including the usability of tablet computers, the user interface of different tasks, and student’s experience with interactive tasks.


Certified to International Quality Standard for Market, Public Opinion and Social Research ISO 20252

Why EurekaFacts?


Certified to International Quality  Standard for Market, Public Opinion and Social Research ISO 20252