Segmentation & Profiling

What are the needs, satisfaction levels, and expectations of your customers?

Customized research helps you understand your market segments
Customized research is essential to the success of services and programs that you offer. Customized research helps you fully understanding the needs, satisfaction levels, and expectations of target audiences. Customized research can uncover and synthesize information relevant to perception and satisfaction levels, as well as the current and anticipated needs of your target audiences.

EurekaFacts has conducted needs assessment research to:

  • Explore information applicable to increasing customer acquisition and retention.
  • Identify the needs and wants of current and potential customers.
  • Determine how customer satisfaction can be maximized.
  • Uncover what program and service offerings, targeting, and positioning are needed.

EurekaFacts uses a consultative approach to find you solutions
Using advanced quantitative and qualitative market analysis tools and methodologies, we will help you identify and gain new insights into the different segments that make up your market. We will help you understand where your organization has already maximized its reach and where you’ll find receptive prospects in new or existing markets.

We will provide detailed profiles of your customer segments and show you how to apply this information to increase your market effectiveness. Our work focuses on helping you use data to develop actionable strategy and tactics.

  • Know your top markets and what impacts them.
  • Know your customer in ways that lead to specific marketing strategies and tactics (that a-ha! moment that you seek).
  • Invest time, effort, and resources in the markets that make sense for you.
  • Score your prospect and customer databases to prioritize and optimize your marketing campaigns.


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Jorge Restrepo

Why EurekaFacts?


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