How do you create a vibrant membership for your association?
Customized market research will help your association
- Hit your target market
- Benefit from more advocates
- Make your organization more effective
- Advance your professions/occupations/industries
- Build/maintain an engaging brand
- Find services that meet member needs
EurekaFacts addresses your organizational needs and informs your membership engagement strategies through customized market research.
- We uncover sought value and deliver pathways to new member acquisition, retention, reengagement, and increased relevance.
- We help you raise revenue by driving engagement from branding through tactical offers.
- We examine the segments within your target market and develop data-driven member profiles, along with messaging and product targeting guidelines.
- We help you keep the pulse and drive continuous improvement by easily and quickly surveying your members at an affordable price with our MembershipMatters measurement tool.
- We consult with you every step of the way in customized data-driven efforts to achieve intended outcomes (that a-ha! moment you are seeking).
Some examples of consultative Association work include:
- Branding of membership organizations
- Enhancement of value of membership
- New member acquisition strategies and tactics
- Membership engagement and lifetime engagement cycle
- Membership value bundling and dues pricing
- Membership satisfaction/customer feedback program
- Local presence/chapter strategic planning
- Strategic landscape using five forces analysis
- Industry/sector studies and benchmarking
- Policy research that benefits members