How do you create the best membership for your association?

Customized market research will help your association

• Hit your target market
• Benefit from more advocates
• Make your organization more effective
• Advance your professions/occupations/industries
• Build/maintain an engaging brand
• Find services that meet member needs

EurekaFacts addresses your organizational needs and informs your membership engagement strategies through customized market research.

• We uncover sought value and deliver pathways to new member acquisition, retention, re-engagement, and increased relevance.
• We help you raise revenue by driving engagement from branding, tactical offers, and best practices analysis.
• We examine the segments within your target market and develop data-driven member profiles, along with messaging and product targeting guidelines.
• We help you keep the pulse and drive continuous improvement by easily and quickly surveying your members at an affordable price with our MembershipMatters measurement tool.
• We consult with you every step of the way in customized data-driven efforts to achieve intended outcomes (that a-ha! moment you are seeking).

Some examples of consultative Association work include:

• Branding of membership organizations
• Enhancement of value of membership
• New member acquisition strategies and tactics
• Membership engagement and lifetime engagement cycle
• Membership value bundling and dues pricing
• Membership satisfaction/customer feedback program
• Local presence/chapter strategic planning
• Strategic landscape using five forces analysis
• Industry/sector studies and benchmarking
• Policy research that benefits members