What is marketing sciences?
Wikipedia defines marketing sciences as the “field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities.“
EurekaFacts uses a consultative approach to find you marketing sciences solutions
We apply our expertise to inform market strategy and tactics with fact-based, data-driven consulting. With a multidisciplinary team of experts in cognitive and consumer psychology, statistics, econometrics, data modeling, and marketing, we add in-depth understanding to your objective and translate new insights into a competitive advantage.
Our studies support the user-centered design of products, services, and customer experiences. Our studies help you pinpoint an optimal pricing strategy. Our studies support integrated marketing campaigns with targeting, messaging, and media allocation guidance.
With crystal-clear segmentation, laser-sharp targeting, and optimized communications, EurekaFacts helps you achieve high levels of ROI and superior positions in the marketplace. We have provided consulting in a wide range of areas including:
- Media mix optimization
- Branding and positioning
- Pricing optimization, demand estimation & econometric modeling
- Loyalty and involvement
- Strategic market planning
- Market segmentation targeting and positioning (STP)
- Customer profiling