Do you speak Latinx?

These numbers tell you there is something big about US Latino consumers. Attention must be dedicated to developing effective marketing and communication strategies that target Latinos. And broad messaging and advertising, geared towards the general public, must not inadvertently alienate Latinos.

So, in addition to having a clear and compelling story for your message, product or service, it also needs to be crafted in a way that is authentic, informed, and recognizes the nuances of Latino culture, language, and traditions. It needs to speak to individuals and people in their community.

Study your Latino Consumers with us

We have a team of experts, tools, and networks to deliver top-quality insights that help you identify and maximize your opportunities and reduce market risk. EurekaFacts offers

• research for Latino audiences
• geodemographic segmentation
• rapid qualitative research
• bilingual data collection, moderators, interviewers
• focus groups in every key U.S. markets and Puerto Rico
• survey research
• data analytics
• social media listening

We are ready to deliver insights that can inspire your breakthrough strategy and tactics. Let us know if you would like to receive more news updates. Read the EurekaFacts article Six Questions to Ask about Latino Marketing. Also, let’s start a conversation about how we can bring you insights to shape your Latino marketing plan.

Data Sources

• U.S. Census Bureau, Hispanic Heritage Month 2019
• U.S. Census Bureau
• U.S. Bureau of Labor Statistics, Consumer Expenditures Survey 2017
• U.S. Census Bureau, Population Division, Annual Estimates of the Resident Population by Sex, Single Year of Age, Race, and Latino Origin for the United States: July 1, 2018
• AdAge, Hispanic Fact Pack 2019
• The Annie E. Casey Foundation, Kids Count Data Center
• University of Georgia, Minority Markets See Economic Growth