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Latino Consumers by the Numbers

60 Million U.S. Latinos

Study your Latino consumers with us

There are more Latinos in the U.S. than Canadians in Canada!

How does your communications and advertising resonate?

1 in 6 Americans is Latino

Is your customer engagement strategy aligned?

1 in 5 Millennials is Latino

Does your marketing and communications resonate?

1 in 4 babies born in the U.S. is Latino

That’s a lot of new decisions!

29.5 is median age for Latinos

Versus 40.6 for non-Hispanic populations

Do your marketing messages resonate?

Latino Buying Power is $1.5 Trillion

What is your share of this?

There are 41 million Spanish-speakers in the U.S. Half also speak English.

What language do your customers prefer?

There are more native Spanish speakers in the U.S. than the population of California.

What language do your customers prefer?

34% of Latinos prefer TV mostly or only in Spanish

What language do your customers prefer?

62% of Latinos are online mostly or only in English

What language do your customers prefer?

86% of Latinos are on Facebook, 60% on Twitter, and 55% on Snapchat

How are you reaching your customers?

Hispanic / Latino / Latina / Latinx

Does your communications and advertising resonate with them?

Do you speak Latinx?

These numbers tell you there is something big about US Latino consumers. Attention must be dedicated to developing effective marketing and communication strategies that target Latinos. And broad messaging and advertising, geared towards the general public, must not inadvertently alienate Latinos.

So, in addition to having a clear and compelling story for your message, product or service, it also needs to be crafted in a way that is authentic, informed, and recognizes the nuances of Latino culture, language, and traditions. It needs to speak to individuals and people in their community.


Study your Latino Consumers with us

We have a team of experts, tools, and networks to deliver top-quality insights that help you identify and maximize your opportunities and reduce market risk. EurekaFacts offers

We are ready to deliver insights that can inspire your breakthrough strategy and tactics. Let us know if you would like to receive more news updates. Read the EurekaFacts article Six Questions to Ask about Latino Marketing. Also, let’s start a conversation about how we can bring you insights to shape your Latino marketing plan.


Data Sources

Let's Talk!



Jorge Restrepo

Mila Sugovic

Robert Suls

Need answers to to better reach the Latino market today?

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