Latinos, the largest minority population in the US, now account for more than 55 million people in the US. Reaching this population is increasingly important to organizations and private companies. As a Hispanic owned company, EurekaFacts has over 15 years of experience in conducting research with Hispanic populations, and brings unmatched capabilities to designing, fielding, and analyzing many types of research efforts to understand the Hispanic populations. We know that Hispanics in the U.S. do not represent a monolithic group, but differ in terms of country of origin, socio-economic status, acculturation levels, and often media channel specific language preferences.
Our key capabilities include:
- A team of bilingual/bicultural research methodologists and analysts who understand the nuances of the Hispanic market in the U.S. and internationally
- A fully bilingual field services division that includes a call center, and a team of recruiters and outreach coordinators with a proven track record of reaching the most hard to reach segments of the Hispanic population
- A national team of interviewers and moderators stationed in key markets of the U.S., Puerto Rico, and Latin America
- Our own geo-demographic segmentation system of Hispanic Households: Segmentos
These capabilities allow EurekaFacts to conduct culturally sensitive research in English and Spanish with diverse and hard to reach Hispanic populations. Our analyses provide our clients with the insightful findings and recommendations that come with our understanding of Hispanic consumers.
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