Geographic Information Systems present location-dependent data on a map, and allow immediate comparison across different geographies. With the use of GIS we at Eurekafacts capture, store, and retrieve data from multiple databases, allowing for us to analyze and produce outcomes of patterns, relationships, and trends.
GIS possesses capabilities that distinguish it from other information systems out there, making it a valued source of research for many of our clients. GIS provides much versatility in how we display maps to our clients. The great advantage of GIS is that the information can be presented in clear and effective visuals, making it easier for our clients to focus on the issues that matter. With GIS multiple scenarios can be produced effortlessly, allowing for better decision making.
For a consumer services firm, we developed a geodemographic tool the company could use in order to identify and prioritize geo-markets dynamically. The company used this tool to select and pursue markets through direct marketing and advertising, in coordination with their national retail/franchise presence.
For an association in the past, we’ve used geo-spatial analysis to identify spatial correlation and general clustering of some attributes of their stakeholders to help the association optimize allocation of resources.
And for a federal agency, we used geographic information system to identify clusters of communities in the nation with the highest incidence of a potential health issue.