What is consumer insights?

When skillfully paired together, consumer insights and market research generate results (that a-ha! moment you seek). Market research is a multi-faceted and strategic approach that helps reveal what a marketplace looks like in terms of demographics, competitors, and trends. Consumer insights reveal why customers behave in certain ways based on variables such as brand perception, relevant marketing messages, and loyalty.

Customized research brings you customer insight
Consumer insights brings together expertise in marketing, market analysis, marketing metrics, and insights. Research provides insight and data-driven marketing guidance to support highly-targeted campaigns. Customized research brings you actionable intelligence to make smarter, safer, faster, and more profitable business decisions. 

EurekaFacts uses a consultative approach to find you solutions
We work with your marketing teams (or with our partnering marketing agencies) to support insight and measurement projects. We help you with formative research, execution maximization, campaign evaluation, and integrated marketing solutions. We start with your research questions and combine it with our expertise in marketing sciences, survey research, econometric modelling, and multivariate analysis to best shape your research project.

• Customer needs analysis
• Customer profiling and segmentation
• Branding attributes / Perceptions and branding structure
• Loyalty programs, affiliation and affinity
• Pricing and demand optimization
• Cross-sell / Up-sell optimization
• Customer satisfaction / Enterprise feedback management
• Precision targeting, micro-targeting, and geo-demographics
• Impact assessments and campaign evaluation