Consumer Choice

How do your consumers make choices?

Consumers are presented with options in any given market and make choices based on a number of factors within the decision-making process. Understanding these decision-making variables is at the heart of marketing science.

Customized research helps you know your consumers’ preferences

Advanced statistical tools help you model consumers’ choices based on the consumers’ characteristics, the characteristics of the alternatives, and market and industry specificity. Our expert research strategies help you identify product configuration, pricing strategies, brand management, and more.

EurekaFacts uses a consultative approach to find you solutions

We draw on discrete choice theory and modeling to analyze individual choice behavior and its impact on your brand equity, product preference, price sensitivity, etc. We can also help you explore circumstances under which choices are made, evaluate available alternatives and substitutes, and account for confounding factors.



Consumer Choice Capabilities





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Jorge Restrepo


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