Consumer Choice

How do your consumers make choices?

Consumers make a given choice among a finite set of alternatives. Understanding these decision-making mechanisms is at the heart of the marketing science.

Customized research helps you know your consumers’ preferences
Advanced statistical tools help you model consumers’ choice based on the consumers’ characteristics, the characteristics of the alternatives, or both. Research helps you identify product configuration, pricing strategies, brand management, and more.

EurekaFacts uses a consultative approach to find you solutions
We draw on discrete choice theory and modeling to analyze individual choice behavior and its impact on your brand equity, product preference, price sensitivity, etc. We can also help you explore circumstances under which choices are made, evaluate available alternatives and substitutes, and account for confounding factors.


Consumer Choice Capabilities





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Jorge Restrepo

Robert Suls

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