Understanding why some individuals engage in promoted behaviors and others don’t is fundamental to both designing behavior change interventions and evaluating these efforts.
EurekaFacts uses what we call a multi-theoretical model of behavior change that draws on established models of behavior change such as ecological and value expectancy models, behavioral economics, as well as commercial models of consumer behavior and branding. We explore whether populations are aware of the issues addressed by the promoted behavior and whether they feel vulnerable. We seek to understand what the populations think and feel about the promoted behavior and which attributes are most influential in their decisions to engage. We look at contextual factors as well as characteristics of the decision space in which behaviors are likely to occur. We also investigate what other behaviors the populations may engage in to achieve the same goal as the promoted behavior, as well as what other priorities are more salient to the individuals.
Using appropriate research tools at our disposal, EurekaFacts provides our clients with a clear evidence based blueprint to design successful behavior change interventions. We use the same insights into behavior change and our expertise in evaluation and monitoring and advance analytics to design evaluation studies that gauge the effectiveness of the behavior change efforts and offer guidance for future interventions.
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