Advertising & Media
How do you make advertising and media decisions?
Endless possibilities exist at every turn and yet, for every advertising dollar that works, many more are wasted. From message development to execution, and advertising placement to channel cohesion (across digital/traditional), the task has never been greater. Market research is the key to solving this puzzle.
EurekaFacts collaborates with you to find the right mix of qualitative and quantitative research methodologies that help your clients create impactful, meaningful connections with their audiences.
Testing ad concepts, messaging, or other elements before launching a product/service/campaign allows your clients to refine their messaging. Targeted, culturally sensitive messaging leads to building trust with their customers, fulfilling their needs, and providing solutions.
Market research unearths the messages that resonate, drives the customer experience, and brings success to your client’s bottom line.
Maximizing Your Media Impact
EurekaFacts is a market research firm designed to understand people, how they absorb new information, how they interact with products and services, and how they respond. Market research brings insights and analytical strengths to every step of the media mix optimization process with your creative team.
Collaboration with your creative team
- Provide real-time metrics on influence and impact
- Develop customized media mix optimization models to maximize campaign outcomes
- Leverage the hyper-abundance of data and flexibility of digital campaigns
- Use state-of-the-art techniques to better understand emotional response to messaging
- Develop optimization models that make sure every dollar generates its highest impact
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