Transportation Brand Testing

Transportation Brand Testing

Success stories Maryland Transportation Authority (MDTA) Maryland Transportation Authority (MDTA) sought an evaluation of Maryland toll road drivers to gather input, reactions, and receptivity to changes in brand elements (icons, naming conventions, messaging) for a...
Transportation by the Numbers

Transportation by the Numbers

Reading Room Transportation by the Numbers Dynamic Pricing Models What does it takes to have a customer deviate from a free solution to paying one in order to save time? Learn More Helping transit systems prioritize routes and move riders efficiently With research,...
Public Health by the Numbers

Public Health by the Numbers

Reading Room Public Health by the Numbers WOMEN have more barriers to walking and biking then men With evidence-based efforts, you can dramatically IMPROVE women’s health. Learn how we supported bicycle and pedestrian safety in Virginia. Learn More 1 in 10...
Dynamic Pricing Models

Dynamic Pricing Models

Reading Room What Is the Value of Time to a Consumer on the Go? When will your customers pay to save time? Dynamic pricing allows a company to make offers that maximize revenue based on consumer preferences and available capacity. But how do you know what it takes to...
Measuring Customer Satisfaction

Measuring Customer Satisfaction

Success stories Large Scale Customer Satisfaction Research When third parties provide and deliver services, often operating under various business models and structures, how do you measure customer satisfaction? Research to measure customer satisfaction requires...