Designing Brand Experience

Designing Brand Experience

Reading Room Designing and Maintaining a Powerful Brand Experience Brand investments are not just a matter of cosmetics but rather are the source of value creation. By this same definition, there are steps that contribute to the building and maintenance of such an...
Seven Ways to Really Listen to Your Customers

Seven Ways to Really Listen to Your Customers

Reading Room How to Learn What Really Matters to your Customers Seven Ways to Listen and How to Go about It How to learn what really matters to your customers The needs and wants of your customers impact every aspect of your business from product development to...
Dynamic Pricing Models

Dynamic Pricing Models

Reading Room What Is the Value of Time to a Consumer on the Go? When will your customers pay to save time? Dynamic pricing allows a company to make offers that maximize revenue based on consumer preferences and available capacity. But how do you know what it takes to...
Transportation Brand Testing

Transportation Brand Testing

Success stories Transportation Brand Testing Maryland Transportation Authority (MDTA) Maryland Transportation Authority (MDTA) sought an evaluation of Maryland toll road drivers to gather input, reactions, and receptivity to changes in brand elements (icons, naming...
Transportation by the Numbers

Transportation by the Numbers

Reading Room Transportation by the Numbers Dynamic Pricing ModelsWhat does it takes to have a customer deviate from a free solution to paying one in order to save time? Learn More Helping transit systems prioritize routes and move riders efficientlyWith research, you...