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Understanding human interactions through live, targeted analysis of social media

EurekaFacts InterSight is an AI-leveraged tool that collects and analyzes live social media data from different channels including by influencer, topic, timing, and/or location.

InterSight captures data from a wide range of sources and  presents analysis and visualization aimed at non-technical users/viewers.

InterSight is analyst-configured to refine data preparation, treatment, and analysis, and social scientist-managed to ensure high relevance and understanding.

Social Discourse Understood

  • Understand and monitor social interactions on topics
  • Develop audience profiles and characterize by content/attitudes (or vice versa)
  • Target via defined geography, topic, user groups, timing
  • Audience profiles allow for ‘static’ segmentation on social media accounts to supplement and inform live ongoing media discourse
  • English/Spanish bilingual!
  • Design and deploy targeted campaigns

 

Case A:  Brand Players and Influence

Analyze your network and understand influence

Focuses on a specific account and visualize all other accounts that are interacting with it through different social media. The different accounts are plotted based on interactions within the different networks. Accounts have two representations: size which indicates the impact they have within the analyzed community and proximity which indicates how much the    account interacts with the community.

Filters can be applied to zoom into single individuals which can be further analyzed for potential targeted communications.

Live data allows you to track changes in proximity and relevance of accounts within a specified time span and allows you to measure changes in influence the focused account has attained.

 

Case B: Content Analysis

Extract meaning on topics via word clouds and geography-informed sentiment analysis

Automatically gather thousands of messages and account information. You can use one of many available tools to quickly visualize what is being talked about and to extract general topics and sentiment.

  • Word clouds allow you to quickly reference key topics.
  • Heatmaps visualize opinion and sentiment on a specific topic in a specific area.
  • Summaries generate short summaries of content.
  • Live data allows you to track changes in sentiment and topics over time.

 

Inside InterSight

Five Flexible
Visualization Modules 

  1. Sentiment analysis
  2. Topic extraction
  3. Attitudinal/psychographic segmentation
  4. User proximity
  5. Topic proximity

Proximity Mapping above captures social media on topics related to public health and identifies proximity of other accounts relative to the CDC.Proximity Mapping above captures social media on topics related to public health and identifies proximity of other accounts relative to the CDC.

Topic Sentiment Heatmap conveys social media public post sentiment from location enabled accounts. Content is analyzed and represented  as green if positive, yellow if neutral, and red if negative. Topic Sentiment Heatmap above conveys social media public post sentiment from location enabled accounts. Content is analyzed and represented as green if positive, yellow if neutral, and red if negative.

Let's Talk!

Contact EurekaFacts.com

240-403-4800

info@eurekafacts.com

Jorge Restrepo

Paul Schroeder