EurekaFacts to use EEG (electroencephalogram) devices to hear what participants aren’t saying

Our researchers can now measure and compare the emotional impact of an advertisement and discover which content and features drive engagement, which can ultimately connect aspects of design to real behavior. Rather than relying solely on customer’s filtered verbal reports, EurekaFacts uses EEG (electroencephalogram) measures to obtain non-conscious, non-filtered participant reactions to products in real-time. When combined with eye tracking software, our clients can get a glimpse of once hidden critical information on individual’s reactions that are driving their decisions.

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