The Flu Vaccine has some healthy competition

ROCKVILLE, Md., October 19, 2017 – A EurekaFacts study recently published in the journal Social Marketing Quarterly showed that those who think a strong immune system can prevent the flu are actually less likely to get a flu shot. “Understanding Flu Vaccination in a Competitive Context” instead found they are engaging in alternative healthy behaviors such as taking vitamins, good nutrition, eating specific “superfoods,” and dressing warmly.

These findings suggest that the decision to get a seasonal flu vaccine may occur in a competitive context where the decision-maker is faced with several choices of behaviors that are perceived to be equally effective in preventing the flu.

“We’re always looking at why consumers are making the choices they make. In the case of flu prevention we wanted to know why those who were choosing health weren’t making the healthiest choice, getting a flu shot” said Alec Ulasevich, PHD, senior director or Public Affairs Research at EurekaFacts. 

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EurekaFacts names Paul Schroeder as Chief Business Officer

EurekaFacts has named Paul Schroeder as their Chief Business Officer. Bringing extensive experience in business development, research management, and operations, Paul will be responsible for developing new business and contributing to the continuing growth of EurekaFacts.

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Densest areas of Puerto Rican diaspora set to receive brunt of Hurricane Maria migrants

ROCKVILLE, MD., October 1, 2017 – Twenty major metropolitan areas with 50,000 or more Hispanics of Puerto Rican origin (view full list) will likely absorb the influx of climate refugees from the island. These cities will need to prepare for new residents who have full US citizenship but several unique characteristics that differentiate them from the general US population and other Hispanics. Examining likely impact of Hurricane Maria on internal migrations, research firm EurekaFacts identified the key cities likely to receive an influx of new residents.  

Cities including New York City, Orlando, Philadelphia, Miami and even Cleveland will likely start seeing new residents arrive just as quickly as transportation infrastructure is restored. In addition to the 20 large jurisdictions, there are 30 other locales such as Buffalo, Phoenix and Charlotte with 10,000-50,000 people who identify as Puerto Rican.   

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Results of Study Indicate That the J-1 Summer Work Travel Program Delivers Significant Public Policy Benefits and Strengthens the U.S. Economy

ROCKVILLE, MD., September 11, 2017 – EurekaFacts, an independent market research and analysis firm, conducted a comprehensive study of the Department of State’s J-1 Summer Work Travel (SWT) program. SWT is one of fourteen categories of the J-1 Exchange Visitor Program. SWT brings more than 100,000 enrolled college students from 100 countries to the United States during their summer university breaks. These students typically work in seasonal locations, at amusement parks, ski destinations, and hospitality small businesses during their peak seasons.

The assessment included a comprehensive review of the program, surveys of international participants from the past five years, interviews and surveys of U.S. host employers, and labor market statistics for the areas where the program operates.

Key findings of the research show that the program delivers significant benefits to the U.S. in terms of public diplomacy:

  • SWT participants leave the program with higher regard and understanding of the United States.
  • 76 percent of SWT participants reported a higher overall regard for the U.S.
  • Three in four participants say their opinions of American people became more positive.
  • 73 percent reported cultural exchange as their top reason for participating; only 3.1% reported earning money as their top reason.
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Millennial workers feel held back by Baby Boomer and Gen X bosses

ROCKVILLE, MD., August 31, 2017 –EurekaFacts recently released a new report that provides clearer evidence of millennial’s attitudes and opinions about work-related issues. “Millennial Work Engagement: An Unmet Desire” indicates that millennials are indeed passionate about their work, and often seek out employment with a meaningful purpose. However, they do not feel they are getting the support they need to advance in their careers from their Gen X and Baby Boomer employers.

Four possible scenarios are presented to explain the results:

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Does the Summer Work Travel International Exchange Program Work?

ROCKVILLE, MD., August 28, 2017 – The Alliance for International Exchange, an association of cultural exchange agencies, asked EurekaFacts to find just that. The Summer Work Travel program—one of five programs included in the J1 Visitor Exchange Program—brings more than 100,000 college students from 100 countries to the United States during their summer break. These students typically work at amusement parks, ski destinations and hospitality small businesses during their peak seasons.

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EurekaFacts to use EEG (electroencephalogram) devices to hear what participants aren’t saying

Our researchers can now measure and compare the emotional impact of an advertisement and discover which content and features drive engagement, which can ultimately connect aspects of design to real behavior. Rather than relying solely on customer’s filtered verbal reports, EurekaFacts uses EEG (electroencephalogram) measures to obtain non-conscious, non-filtered participant reactions to products in real-time. When combined with eye tracking software, our clients can get a glimpse of once hidden critical information on individual’s reactions that are driving their decisions.


EurekaFacts, LLC, Scores Among Top Performers by Dun & Bradstreet's Open Ratings

ROCKVILLE, Md., February 17, 2017 -- EurekaFacts announces that it has been certified as a Top Performer based on Dun & Bradstreet's Open Ratings past performance evaluation (PPE) survey responses of EurekaFacts referenced customers. EurekaFacts’ PPE score of 94% across nine key measures demonstrates outstanding overall customer satisfaction relative to client expectations and to similar companies in its industry.

In a time of great social and market change, it is important to stay focused on the customer's objectives. With all measures in the mid to upper nineties, the score represents EurekaFacts' dedication to excellence. In individual categories of reliability, customer support, order accuracy, business relations, personnel, and responsiveness, EurekaFacts scored a 95% or higher.

Jorge Restrepo, EurekaFacts Founder and President, stated, "I think this is a testament to the customer-oriented culture at EurekaFacts and the dedication of every team member to consistently deliver superior quality solutions.” Mr. Restrepo also stated, "I am very fortunate to have assembled a great team of experienced and highly qualified researchers and analysts. They deserve a lot of credit for exhibiting such a level of quality service which embodies our core values."

The company has maintained high ratings since it first implemented enterprise-wide measurement of customer satisfaction in 2005. Open Ratings calculates supplier performance scores using a sophisticated algorithm that considers the amount of information available on a supplier, the accuracy of the raters and how current the information is. Corporate executives noted that the strong rating from Dun & Bradstreet's Open Ratings evaluation might increase their chances of winning contracts and serves as a springboard as EurekaFacts prepares to submit proposals in some of the upcoming procurements.

About EurekaFacts

EurekaFacts is a full-service marketing research and data analytics firm that provides customer and stakeholder insights for organizations to shape and optimize their business decisions, strategies, and tactics. Using our knowledge, experience and the latest and best tools and methods available, EurekaFacts is committed to serving organizations with our core technical skills in quantitative and qualitative research and advanced data analysis. Focused on quality and positive social impact, the company established its own Institutional Review Board, is certified to the international standard for market, public opinion and social research ISO 20252, maintains a FISMA-rated secure environment, and is a minority-owned SDB/MBE/DBE certified firm.

For more information about EurekaFacts, visit our web site or directly contact Erik Schonher, MBA, CeM, CDO, 240.403.1945,

Innovation in Cognitive Research among Children

The EurekaFacts Consumer Insights and Human Factors teams will be presenting their latest advances in cognitive science methodology at the AAPOR Conference in New Orleans, LA. The studies contribute to better science in cognitive research among children. Research titled “The Effect of Interview Duration on the Think-Aloud Quality in Children” and “Concurrent versus Retrospective Think-Aloud Method in 4th Grade Children” will be presented by EurekaFacts Director of Customer Insights, Bohdana Sherehiy, PhD, and Cognitive Research Scientist Mila Sugovic, PhD. The studies are co-authored with Senior Analyst Ismail Nooraddini, M.A., and Analysts Michael Plotkin and Cecilia Teal MSW.

EurekaFacts is presenting at APHA 2016!

EurekaFacts experts will present original research findings from the EurekaFacts Millennial Panel at the American Public Health Association 2016 Annual Meeting & Expo taking place Oct. 29 – Nov. 2 in Denver, CO.

EurekaFacts presentations include:

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EurekaFacts Certified to ISO 20252 International Quality Standard for Social Research

Port Jefferson, NY – The CASRO Institute for Research Quality (CIRQ) has awarded certification to EurekaFacts for compliance to the ISO 20252 Standard for Market, Opinion and Social Research. EurekaFacts hits several first’s with this certification: first among minority business enterprise (MBE) firms, first among Hispanic-owned companies, and first among Maryland companies.

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EurekaFacts to Support Implementation of First Smart City in Maryland

Seat Pleasant City Mayor Eugene Grant has commissioned EurekaFacts to conduct a study to guide the work of converting the municipality into the first Smart City in the state of Maryland and inform how it can best enhance the lives of its citizens. This is a historical step for the city, the state and for small municipalities in general.

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EurekaFacts is presenting at the AAPOR 71st Annual Conference!

ID: 0715-000856
Title: Effectiveness of the Think-Aloud Method in Children of Different Age Groups
Presentation Format: Posters
Session Title: Poster Session #3
Session Date: May 14th, 2016
Session Time: 12:45 PM - 1:45 PM

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Qualitative Research Consultants Association (QRCA) Lunch Seminar

QRCA DC Metro Chapter February Meeting

Tips, Tools, and Best Practices for Conducting Qualitative Research with the U.S. Hispanic Market

Maritza Matheus, Alison Wurzel, Aaron Maitland

Friday, February 27th, Lunch Seminar

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News EurekaFacts at ASAE in Salt Lake City

EurekaFacts in Salt Lake City, UT

Attending the American Society of Association Executives Annual Meeting? Visit the EurekaFacts at Booth 344. We will showcase the new superior and affordable membership research approaches of MembershipMatters.

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