Montgomery County Communication Study Focus Groups

Frequently Asked Questions (FAQs)


What is the purpose of this research?

On behalf of Montgomery County, EurekaFacts, a leading social science and market research firm, is conducting focus group sessions to discuss what social media platforms Mongomery County residents use to search for information.

Where will the Focus Group session take place?

The session will be held online virtually using Zoom at a scheduled date and time. The link to the session will be provided after you confirm your participation.

What will happen during the focus group?

During the session, participants will discuss the process they use to look for platforms that can provide the information they need.

Will information be kept private?

Yes, all information shared in the focus groups will be confidential. Each participant will be assigned a unique identifier (ID) and your name will not be linked to your answers. All information provided by participants will be used only for research purposes and will not be disclosed, or used, in identifiable form for any other purpose except as required by law (20 U.S.C. §9573 and 6 U.S.C. §151). All sessions will be recorded and used solely for analysis purposes; no identifying information will be shared in our report.

How long will the Focus Group session last?

The focus group session will last no more than 60 minutes.

Is there an incentive for participating?

Yes. After the session, participants will receive a $75 e-gift card from a major credit card company. Please allow 7-10 business days for processing the e-gift card.

What are the possible risks of being in the study?

There are no known risks to participating in this voluntary study.

Who can I contact with questions or for further information?

If you have any questions about the study, you can call Diego Casas at 202-794-8199 or e-mail If you have questions about your rights as a study participant, you can review the EurekaFacts Privacy Policy for details on our policies and procedures

Can I choose to end my participation at any time?

Participation in these focus groups is completely voluntary. You have the right to refuse to answer any particular questions and you may elect to withdraw your participation at any time or leave the focus group early if you wish. If you choose to leave early, you may forfeit some or all of the incentive offered for participation.