Michael Plotkin


Research Analyst II/Project Lead 


Michael Plotkin is a Research Analyst II/Project Lead at EurekaFacts. Michael compiles information needs, formulates research plans, and develops survey instruments and analysis tools for both qualitative and quantitative studies, including questionnaires, sampling plans, line of inquiry, moderator guides, recruitment protocols, and analysis plans.

While at EurekaFacts, Michael has worked extensively with the Educational Testing Service (ETS) to conduct cognitive interviews and data analysis to develop new items for NAEP. He has also, on behalf of the Consumer Product Safety Commission (CPSC), conducted a user experience study to develop easily understandable hangtags for recreational off-road vehicles in order to reduce the risk of rollover. He is currently working on a nationwide study to gather information about smoke detectors and carbon monoxide alarms.

In addition to research methods, Michael manages participant recruitment for usability testing, in-depth interviews, focus groups, and cognitive interviews through intercepts, telephone, and online recruitment methods. He has recruited participants for research requested by the Department of Education, U.S. Census, National Institutes of Health, U.S. Department of Education, and the National Cancer Institute.

Michael holds a Bachelor’s degree in Sociology from the University of Maryland.