An association that fully engages those in its field can excel in its mission fulfillment and business goals. The ‘Full Engagement’ organization builds a healthy pipeline to attract and develop talent in its field; it builds the environment where knowledge is advanced; it sets an equitable and inclusive culture across the field, achieving engagement across the demographic and cultural spectrum; it advances practice standards and collaborations between its practitioners, academia, and industry. It convenes all stakeholders at events and in digital communities. Data-informed, it meets these needs with smart approaches that offer consistent return.
In building this broad, inclusive tent, you have the power to advocate on behalf of your members and elevate their professional prospects. In short, it is the reason most organizations exist in the first place. At EurekaFacts, we specialize in bringing the research and analytics that can fuel progress toward this important goal. We invite you to take the small step of a brief conversation on what matters to you and explore how data-informed approaches can help get you there.
“EurekaFacts was really terrific across all four reports that we did with them. In working with the working groups that we pulled together, responding to them, hearing them, and then putting together both the survey instruments and the report that reflected the needs of our members, the Alliance, but also maintaining the integrity of the data and representing that really well.”
Fostering Lifelong Success
Engaged organizations stay close and support their members through their career and customer journeys. Systematically measuring and gaining insights on what matters at various points in time, you can develop adaptive strategies, programs, content and offers that make your association the career booster people look for – from early days, and all the way throughout their careers.
Gaining the clear picture of those who tend to join, participate or be most involved, you can leverage AI (Artificial Intelligence) tools to prospect among ‘look-alike’ audiences with a high level of efficiency.
Understanding the systematically disengaged audiences, and those that try out but do not stay, can be a source of deep (and sometimes hard) conversations to build the approaches that reverse systematic attrition.
Using the power of predictive analytics to clearly identify drivers of member satisfaction, you can apply smart initiatives that deliver value at the right time to the right people, time and time again.
Maintaining dynamic scoring of engagement, you can visualize and act on those audiences that are the most ‘engaged’ while also pinpointing those segments that are at risk of attrition, or are under-represented in program, event, or community of practice participation.
With insight on what matters to prospects and what triggers response, you engage those new to the field and then deliver offers that are relevant to them at the right time. Structural and dynamic segmentations can support your efforts, working smartly and most important, being effective. By building clear customer journeys for progressive engagement, you can offer relevant content, programming and involvement opportunities that help people thrive. Plain and simple, evidence-based initiatives work.
The opportunities are as endless as the task of becoming and remaining the pre-eminent resource for your organization’s field. With the right insights and analytics partner, you can accomplish much more than by trial and error, without the loss of valuable time it takes to refine efforts. At EurekaFacts, we can help you gain that laser-sharp insight that can help you transform your organization.
At EurekaFacts, we live in pursuit of the Eureka moment—when our research delivers that golden nugget of actionable insight you need to influence audience behavior and drive the change you seek. To deliver, our interdisciplinary team of experts crafts custom research solutions to address your most vexing challenges. In fact, we’ve been serving up smart research solutions for our government, nonprofit, and association clients for two decades.
We’ve built a highly qualified, multilingual team of PhD-level methodologists, analysts, and experts in qualitative and quantitative research, consumer and cognitive psychology, social and behavioral sciences, organizational psychology research methodology, as well as econometrics, statistical modeling, and advanced analytics.
And we take quality seriously. We’re one of the only International Organization for Standardization (ISO 20252) certified firms for market, public opinion and social research you’ll find.
Great! Let’s talk. Share your membership challenges. We’ll share our data-driven approach to help you overcome them. Where can we reach you to schedule a call?