What is this research about?
On behalf of the Centers for Disease Control and Prevention, EurekaFacts, a social science and market research firm, is conducting focus group sessions to discuss health equity messaging. Participants will be asked to discuss their perceptions of equity and health equity as well give feedback on messages about health equity. Information obtained from the sessions will be incorporated in a report.
Ultimately, the goal of this project is to identify effective messages and approaches for communicating about health equity.
Where will the session take place?
The session will be held online virtually using Zoom at a scheduled date and time. The link to the session will be provided after you confirm your participation.
What will happen during the focus group?
During the session, participants will discuss their understanding of equity and health equity and will answer questions about how to communicate about health equity. Each session will be audio and video recorded.
Will information be kept private?
Yes, all information shared in the focus groups will be confidential. Each participant will be assigned a unique identifier (ID) and your name will not be linked to your answers. All information provided by participants will be used only for research purposes and will not be disclosed, or used, in identifiable form for any other purpose except as required by law (20 U.S.C. §9573 and 6 U.S.C. §151). All focus groups will be recorded and used solely for analysis purposes; no identifying information will be shared in our report.
How long will the session last?
The focus group session will last no more than 90 minutes.
Is there an incentive for participating?
Yes. After the session, participants will receive a $75 e-gift card from a major credit card company. Please allow 7-10 business days for processing the e-gift card.
What are the possible risks of being in the study?
There are no known risks to participating in this voluntary study.
Who can I contact with questions or for further information?
Can I choose to end my participation at any time?
Participation in these focus groups is completely voluntary. You have the right to refuse to answer any questions and you may elect to withdraw your participation at any time or leave the focus group early if you wish. If you choose to leave early, you may forfeit some or all of the incentive offered for participation.