Jorge Restrepo



Jorge Restrepo is CEO and Founder of EurekaFacts. Leading a team of research experts, he focuses on delivering breakthrough eureka insights to every client. Leading practices in market research, customer insights, social marketing and human factors research, he and his company are constantly innovating. Jorge’s skill in marketing, project management, and strategy analysis are strengthened by thirty years of experience in the direction of market research and marketing operations. Jorge has provided data-driven strategic consulting through hundreds of marketing research and analysis studies that cover a wide range of social marketing and nonprofit topic areas, consumer campaigns and analytics-driven evaluation. His research has targeted a wide range of demographic groups in the United States, Latin America, Europe, and Asia. He is the developer of Hispanic household segmentation system Segmentos and rapid qualitative product suite ExpressQual.

Jorge Restrepo holds a Master’s degree in Business Administration with a concentration in Marketing and a Bachelor’s of Science degree in business with minors in economics and finance. Prior to establishing EurekaFacts, Jorge served as Chief Marketing Officer and Market Research Director at international exchange organizations and international private sector conglomerates.

Involved in the community, he has served as board president of the Hispanic Chamber of Commerce of Montgomery County and the Hispanic Business Foundation of Maryland, on the Maryland Governor’s Commission on Small Business and the boards of the American Youth Philharmonic Orchestras and Montgomery Community Media. Jorge is bilingual in English and Spanish.


Areas of expertise

  • Marketing research
  • Project management
  • Research design
  • Team leadership
  • Customer profiling / Customer personas
  • Segmentation and predictive modeling
  • Nonprofit organizations and service offerings
  • Market analysis and planning