Jorge Restrepo



Jorge Restrepo is the CEO and founder of EurekaFacts. Jorge leads a team of research experts who focus on delivering data-driven decisions to discover and maximize opportunities. EurekaFacts is continually innovating by leading practices in market research, customer insights, social marketing, and human factors research.

With thirty years of experience directing market research and marketing operations, Jorge has expertise in marketing, project management, and strategic analysis. He has provided data-driven strategies for hundreds of marketing research and analysis studies from social marketing and nonprofit topic areas to consumer campaigns and analytics-driven evaluation.

His global research has targeted a wide range of demographic groups in Latin America, Asia, Europe, and the United States. Jorge developed Segmentos, a Hispanic household segmentation system, and ExpressQual, a rapid qualitative research suite. Before establishing EurekaFacts, Jorge served as the Chief Marketing Officer and Market Research Director at international exchange organizations and at international private-sector conglomerates.

A strong advocate for small businesses and entrepreneurship, Jorge is deeply involved in the community. Jorge currently serves on the Boards for Identity, Inc. and the Universities at Shady Grove. He previously served on the boards of Montgomery Moving Forward, Montgomery College Hispanic Business and Training Institute, Hispanic Chamber of Commerce of Montgomery County, Hispanic Business Foundation of Maryland, Maryland Hispanic Business Conference, and Mid-Atlantic Market Research Association.

Jorge holds a Scaling Up Excellence Certificate from the Stanford Graduate School of Business, a Master’s degree in General Administration with a concentration in Marketing, and a Bachelor of Science degree in Business with minors in Economics and Finance from EAFIT University in Medellín, Colombia. He is bilingual in English and Spanish.


Areas of expertise

  • Marketing research
  • Project management
  • Research design
  • Team leadership
  • Customer profiling / Customer personas
  • Segmentation and predictive modeling
  • Nonprofit organizations and service offerings
  • Market analysis and planning