Alison Wurzel


Director of Business Development


Alison Wurzel is the Director of Business Development at EurekaFacts. She works with the practice groups to identify, coordinate and respond to various research opportunities. Alison also works to develop processes to grow EurekaFacts’ client base and areas of expertise with the goal to position EurekaFacts as a leader in the research community.

Alison has been at EurekaFacts for over 10 years and has led many recruitment and data collection efforts for a variety of clients, including several Federal agencies. These efforts include focus group and other qualitative research, usability testing, cognitive testing, hard to reach participant recruitment, and mixed mode surveys. She has managed complex field efforts targeting hard-to-reach populations across a variety of nationalities and socio-economic backgrounds.

Alison’s areas of expertise include project management, multilingual studies and survey methods. She holds a Bachelor’s degree in Psychology from Loyola University in Maryland, and is fluent in both English and Spanish.