EurekaFacts Staff Present at DC-AAPOR

DC-AAPOR/WSS 2019 Summer Review-Preview Conference

DC-AAPOR and WSS are teaming up once again to bring a sample of presentations taking place at this year’s national and international conferences (e.g., AAPOR, JSM, ESRA, ITSEW, and BigSurv) to Washington, DC. At the 2019 Summer Conference Preview/Review, researchers will get the opportunity to share their work, hear what others are doing, and connect with colleagues. Topics at the DC-AAPOR and WSS Preview/Review sessions include the following. Review the Conference Program.

  • Session 1A: Weighting & Imputation Methods for Probability and Nonprobability Samples
  • Session 1B: Cognitive Testing and Questionnaire Development
  • Session 2A: Measurement Errors in Survey Research
  • Session 2B: Response Rates and Potential Nonresponse Bias
  • Session 3A: Innovative Methods of Survey Research
  • Session 3B: Redesign Federal and National Surveys (1)
  • Session 4A: Moving Mountains with Social Marketing: Survey Findings, Focus Groups, and Audience Segmentation Behind the 2020 Census Communication Campaign
  • Session 4B: Redesign Federal and National Surveys (2)


Three EurekaFacts Staff to Present

Mila Sugovic, PhD, and Andrea Ton, MA, will present during Session 1B (9:15-10:30 AM): Cognitive Testing and Questionnaire Development. They will present the EurekaFacts study on The Effect of Socio-economic Status on the Think-Aloud Quality in Children. View the research study poster.

Research suggests that young children typically find the think-aloud method to be difficult (Someren et al, 1994); additionally, it is unclear whether the quality of verbal reporting produced by children also differs across demographic variables, such as SES. This study examines the application of a think-aloud technique in survey-item testing across students in grade 4 (age 9-10). We compared the quality of the think-aloud produced by students of different SES groups (Low and High) by evaluating verbal report length, relevance of the verbal report, and the number of reported problems identified. Results suggest that the quality of information gathered from the think-aloud interviewing method is not affected by SES among grade 4 students.

Paul Schroeder, MA, will chair Session 2A (10:45 AM-12:00 PM): Measurement Errors in Survey Research. Presentations during this session will include:

  • Rethinking the classic social trust question wording—Anna Brown (Pew Research Center)
  • The effect of mode of data collection on mental health measurement—Adena Galinsky (National Center for Health Statistics)
  • A new scale for measuring tolerance—Kelsey Jo Starr (Pew Research Center)
  • The implications of sample-based versus self-reported measures of urbanicity—Alexandra Castillo (Pew Research Center)


About EurekaFacts
EurekaFacts is a full-service market and social research firm in the Washington, D.C. area. We help leaders understand and shape successful programs, communications, and brands through data collection and advanced analytics. Since 2003, we have collaborated with government agencies, nonprofit organizations, and corporations to answer their research questions and business objectives. EurekaFacts is ISO 20252 certified, the highest quality standard in market and social research.


DC-AAPOR, the DC local chapter of the American Association for Public Opinion Research (AAPOR), is an active community of researchers, academics, and other professionals engaged in the methods, applications, and findings of public opinion research and survey methodology. DC-AAPOR provides an exciting forum for discussion and debate about methodological, ethical, and substantive issues related to a range of research topics.


About Washington Statistical Society
The Washington Statistical Society (WSS) is the largest, most active chapter of the American Statistical Association (ASA) with about 900 members. Our members work in the government, academic and private sectors, spanning many disciplines. Members’ interests and expertise cover an extensive range of areas in applied and theoretical statistics, data collection, survey methods and allied subjects.