Customer Insights

7 customerinsightWith our expertise in marketing, market analysis, and project management, EurekaFacts provides robust solutions in the marketing metrics and insights arena. We work with client marketing teams and with our partnering marketing agencies to support insight and measurement projects toward formative research, execution maximization and campaign evaluation of integrated marketing solutions.

EurekaFacts provides insight and data-driven marketing guidance to support highly-targeted campaigns. Our expertise in marketing sciences, survey research, econometric modelling and multivariate analysis serve as strong foundations for our services:

  • Needs analysis 
  • Customer profiling and segmentation
  • Branding attributes / perceptions and branding structure
  • Loyalty programs, affiliation and affinity
  • Pricing and demand optimization
  • Cross-sell/up-sell optimization
  • Customer satisfaction / Enterprise Feedback Management
  • Precision targeting, micro-targeting and geo-demographics
  • Impact assessments and campaign evaluation