Archive for March, 2010

US Navy Supply Corps – Fact Based Branding Strategy

Wednesday, March 31st, 2010

After conducting initial research for the US Navy Supply Corps to examine its brand identity, EurekaFacts was tasked to create and test a new branding platform that brings together the civilians, enlisted personnel and officers engaged in supply functions throughout the Navy.  EurekaFacts has partnered with Rock Creek Strategic Marketing, a DC-Based branding firm, in this effort. The effort comes at an important juncture for the Navy Supply Corps, as the Navy has designated this as the Year of Supply. The Navy Supply was established in 1785 and supports a wide range of functions from quality of life for sailors and their families to procurement and logistic support. EurekaFacts is proud to support our armed forces through our efforts and expertise. For more information on this project please contact Cesar Garzon at garzonc@eurekafacts.com

Website Usability Analysis for NRC

Tuesday, March 30th, 2010

EurekaFacts is providing the Nuclear Regulatory Commission (NRC) with a series of research services designed to assess and test the content, usability, and accessibility of the agency’s existing public Web site. EurekaFacts succesfully recruited participants from a broad base of backgrounds and conducted usability testing with scientists, educators, elected government officials, international regulatory professionals, journalists and other media professionals. Testing was conducted at the EurekaFacts usability testing lab in Rockville, MD. With both local and virtual usability interviews, the team is helping NRC examine Web site strengths and weaknesses and providing user-centered design criteria that will be applied to new developments. EurekaFacts is an approved 8(a) firm with strong expertise and experience conducting research studies for the federal government and other clients that require strong methodology and project management practices.