Archive for the ‘branding’ Category

EurekaFacts Featured in Maryland Gazette - Business News

Tuesday, July 27th, 2010

 

EurekaFacts was featured on the July 23, 2010 Maryland Gazette of Business and Politics with a focus on its rapid growth. The article quotes EurekaFacts CEO Jorge Restrepo.  Speaking about business outlook in a tough economy, Jorge Restrepo says “When the economy is tough, people re-evaluate what they buy, from whom the buy and look for ways to get more value for their dollar. If the economy lost 6 percent of its dollars, the other 94 percent is still there. There may be a lot of depressing news, but if you focus on the positive and search for the market opportunities, they are out there. It is a matter of finding out what is important to your customer and how to deliver maximum value.” See the article at http://www.gazette.net/stories/07232010/businew175337_32540.php

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US Navy Supply Corps – Fact Based Branding Strategy

Wednesday, March 31st, 2010

After conducting initial research for the US Navy Supply Corps to examine its brand identity, EurekaFacts was tasked to create and test a new branding platform that brings together the civilians, enlisted personnel and officers engaged in supply functions throughout the Navy.  EurekaFacts has partnered with Rock Creek Strategic Marketing, a DC-Based branding firm, in this effort. The effort comes at an important juncture for the Navy Supply Corps, as the Navy has designated this as the Year of Supply. The Navy Supply was established in 1785 and supports a wide range of functions from quality of life for sailors and their families to procurement and logistic support. EurekaFacts is proud to support our armed forces through our efforts and expertise. For more information on this project please contact Cesar Garzon at garzonc@eurekafacts.com