Meeting Client Needs
EurekaFacts offers statistical techniques, data analysis and advanced analytics to improve effectiveness, optimize price, and maximize marketing, advertising, customer relationship and revenue potential. We can solve your big data issues, even if your data sets are so large that they are difficult to process using traditional data management applications. Using the most advanced quantitative and qualitative market analysis and data mining tools and methodologies, we gather and analyze the marketing information you need to make decisions, uncover opportunities, and develop actionable strategies and tactics.
The following are examples of the types of support we can provide with our market analysis techniques:
Customer Profiling: EurekaFacts can profile existing customers using frequency distributions and graphics. We can characterize “best” customers and use GIS to help you identify future customers.
Gaining Business Intelligence: EurekaFacts can help your business better understand its target audience. We can help you gain an edge by evaluating data from demographic, GIS-based, market-based, data mining and specialized data sources (e.g. school/education, environmental exposure, health-related).
Finding New and Better Customers: EurekaFacts can apply market segmentation techniques to evaluate your marketplace to identify customer/prospect groupings with similar characteristics or similar behaviors where your company can perform most effectively.
Database Enhancement and Cleaning: Database cleaning is the bedrock to intelligent database management. Incomplete, inaccurate, or duplicate data can produce poor management decisions. Before analyzing a database, it's better to start with “cleaned” data. EurekaFacts can offer database improvements that unleash the power of our advanced analytical techniques and lower the cost of such analyses.
Database Analysis: EurekaFacts finds the story behind your numbers by measuring impacts and outcomes, and pinpointing what really matters. We can evaluate large databases, records and data fields, and help you with your "big data" problem. We can ascertain which data fields are key performance indicators associated with increased efficiency and effectiveness.
Media/Advertising Effectiveness: We can evaluate the influence of individual advertisements or mediums, using using diverse inputs such as impressions, spending data, target audiences, social media activity, etc., on measures such as purchase, enrollment, and web traffic.
Price Optimization: Using an array of techniques, EurekaFacts can optimize your results: ascertain the ideal price optimization cost for services, tolls, membership dues, up-sell features, etc.
Advanced Analytical Methods: We apply statistical techniques, including predictive analytics and marketing analysis, to evaluate your data and conduct modeling and forecasting such as cluster analysis, multinomial regression, CHAID classification tree analysis, linear discriminant analysis, and time-series analysis.
Opportunity Discovery: With our analysis, you will gain insights that help you understand and differentiate among your various target audiences identify where your organization has sufficiently penetrated and saturated existing markets, pinpoint the best targets for new prospects, and much more.
Opportunity Maximization: Our data analysis is aimed at supporting maximization efforts. Whether you seek to maximize revenue, customer retention, lifetime value, membership enrollment, cross-sell or up-sell strategies, or other objectives, our direct marketing capabilities and strategic and analytical support will help ensure you reach and exceed your target goals.
Market Niche Selection/Optimization: Through segmentation, targeting, positioning, branding, pricing, and other strategy analysis and modeling, EurekaFacts will help you uncover and evaluate possible market strategies for new or existing product, program, and service offerings.
Predictive Modeling: We develop predictive models that help target and maximize your efforts. Some applications include: maximization of direct marketing campaigns, optimization of marketing offers, maximization of customer value through selection of the best offers for each customer, as well as targeting and timing of efforts using our predictive models to help acquire, develop, cross-sell or up-sell, retain, or win back your customers.