A wide network of expert resources with facilities, bilingual moderators and recruitment coordinators located in key markets of Latin America extend our capability to coordinate qualitative studies throughout the Americas. We brought together our expertise and experience in running our own facilities, our experience fielding complex national studies, and expertise in the Latin American markets to form a superior fielding service for firms that require the central coordination of a study with superior quality. Importantly, our cross-cultural understanding of the nuances in each market and across Latin-American cultures is especially valuable so that the observed cultural differences can be captured and properly conveyed in the findings and recommendations for your study. For every market, we conduct focus groups, IDIs, consumer testing, ethnographic fielding and surveys:
- Central project coordination following our ISO 20252 quality process
- Trained moderators, cognitive and usability interviewers
- Local recruitment in each market
- Protocol translation/localization
- Data coding, and transcripts
- Analysis and reporting; complete study fielding available
Markets: EurekaFacts currently covers the following markets: Puerto Rico, Mexico, Argentina, Brazil, Chile, Colombia, Peru, and Uruguay.
Portable usability and focus group facility: available for small markets and studies in locations where facilities are either not available or not convenient due to study design.