EurekaFacts News

EurekaFacts will participate as an Exhibitor at the 22nd Annual Office of Small Disadvantaged Business Utilization (OSDBU) Procurement Conference, held on April 19, 2012 at Walter E. Washington Convention Center, in Washington, DC. The OSDBU Procurement Conference is a national conference fostering business partnerships between the Federal Government, its Prime Contractors, and small, minority, service-disabled veteran-owned, veteran-owned, HUBZone, and women-owned businesses.

Stop by Booth 115 to learn about EurekaFacts and how we can help you and your business with a broad range of research services!

EurekaFacts will be sponsoring the Mid Atlantic Marketing Research Association Conference to be held April 27, 2012. The event attracts top talent and leaders in research from the Mid Atlantic Region. Keynote speakers include Decennial Census Associate Director Arnold Jackson, Ipsos Director Cliff Young, MRA National Director David Almy and a superb set of speakers in various areas of marketing research. The event will be held at the Universities at Shady Grove Campus in Rockville, MD.As current Chapter president, EurekaFacts CEO will welcome participants and introduce keynote speakers. Additional information is available at www.MAMRA.org.

Eurekafacts, a local research firm in Rockville is conducting research for the National Center for Education Statistics (NCES), an agency under the U.S. Department of Education. NCES is developing new and innovative test items to be included in the National Assessment of Educational Progress (NAEP). NCES needs feedback from current 8th and “rising” eighth graders (e.g. students currently finishing the 7th grade) students to ensure that test questions administered to future 8th graders throughout the U.S. are clear and understandable.

The research interviews last approximately 90 minutes, and will be conducted over the 2011 summer months in our offices in downtown Rockville. Appointments are available after-school, daytime, evenings and weekends. All data from student participants is collected for statistical purposes only and is kept strictly private and confidential. At the completion of the student’s interview, both student and their parent/guardian will each receive a $25 cash gift card in appreciation for the student’s participation. For more information or to register your son or daughter to participate in this important effort, please contact sign up at http://www.eurekafacts.com/research-participant.html, call Ana Pacheco at (240) 403-4800 or panel@eurekafacts.com.

EurekaFacts named Bohdana Sherehiy, Ph.D. as Human Factors Research Manager. The addition of Sherehiy to the company team represents continued and consistent growth of its user research services. Charged with developing the human factors research practice and maximizing use of the usability research center, Sherehiy will apply her extensive experience in quantitative and qualitative research and more specifically her specialization in usability, user-centered design, and user research. Prior to joining EurekaFacts, Sherehiy gained valuable usability and human factors experience at Ergologic, Inc, and honed her research design and management skills at the Center for Industrial Ergonomics at the University of Louisville.

EurekaFacts continues to expand its service portfolio and capabilities for delivering wide ranges of research services to help clients improve usability and performance of the user-interfaces, software systems, and websites. The expansion in expertise is accompanied by a usability facility in Rockville, MD. “<em>Our facility is not only convenient to clients and respondents, but it is also fitted with state-of-the-art usability testing and digital recording equipment for conducting cognitive interviews, walk-throughs, focus groups and usability studies.”</em>, says Sherehiy.

EurekaFacts also conducts remote usability testing in the user’s natural setting. The application of various user-centered and information architecture design methodologies and user research and modeling tools, empowers clients with usability solutions with a high level of quality and user satisfaction.

Cognitive testing and web site usability business at EurekaFacts continues to grow at a rapid pace. “With such high growth in demand for usability research, we are building greater capabilities to empower clients with the information they can use in services, web sites, programs and efforts to make this a better world” says EurekaFacts CEO Jorge Restrepo. Because of its unique research methodology EurekaFacts has been awarded projects with leading local and national clients. EurekaFacts successfully tested the information architecture, usability, and accessibility of the Nuclear Regulatory Commission’s (NRC) public Web site. EurekaFacts has supported large research firms like WESTAT in projects that included cognitive interviewing and usability studies to ensure quality of the question design for the US Census Bureau’s American Community Survey (ACS) and the Health Information National Trends Survey. The firm is also conducting cognitive testing of standardized testing for Princeton, NJ nonprofit Educational Testing Services.

EurekaFacts is a Rockville, MD research and analysis firm that provides quantitative and qualitative research services. With state-of-the-art facilities and teams of research methodologists and statisticians, it is fast becoming a favored provider of insights for government, nonprofits and corporate clients. The firm has strong research capabilities in survey and focus group studies, program evaluation, multivariate analytics, data collection and user experience. As a federal 8(a) firm, a GSA schedule holder, and an MBE/DBE firm, services are often accessed by federal agencies, prime contractors, marketing firms and nonprofit organizations.