Demographic Data

Consumer Expenditure

Consumer spending estimates provide the data to measure local demand for goods and services. The data is based on estimates from the Bureau of Labor Statistics Consumer Expenditure Surveys (CEX), the continuing surveys Diary Survey for daily purchases and a Quarterly Interview Survey for general purchases.

Market Potential

Market potential data measures the likely demand for a product or service in a county, zip code, or other geographic trade area. The database projects the expected number of consumers and provides Market Potential Indices (MPI). An MPI compares the demand for a specific product or service in a trade area to the demand for that product or service nationally.

Census Data/Demographic Data and Reporting

Census 2000 data released to date -- population, age, sex, race, Hispanic origin, households by type and relationship, housing units, occupancy, and tenure. All of the changes inherent in Census 2000 are incorporated in our 2003/2008 updates including multiple race reporting, group quarters definitions, and, of course, the revised geographic base in 2000.

Business Data/Business Database Enhancement

Business data is extracted from a comprehensive list of businesses. The business list contains data on more than ten million U.S. businesses including name and location, franchise code, industrial classification code, number of employees, and sales volume--current as of August 2002.

Business Summary Report

Provides the number of businesses and employees for 30 industry groups and enables you to compare the daytime population of your area to the residential population.

Prospect Lists

High power lists of consumers and business prospects based on results of your customer profiling analysis.